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Community Research

Define your local middle market, plan for expansion, and so much more

Intro

Position your organization to respond to unmet markets and needs in the greater community. Our research experts analyze data from a plethora of sources, such as focus groups, surveys, public health records, key informant interviews, and more. They then distill that information into actionable findings that an organization can use to create long-term, strategic plans that are backed by solid data and research.

Community Engagement Needs Assessment

A Community Engagement Needs Assessment (CENA) is designed to uncover a treasure trove of data around the aging experience, as well as the resident experience in the greater community. It can also be beneficial in the public health arena, in addition to grant funded programs. The data can be used to develop new products and services for a community, identify gaps and opportunities for partnerships.

Community Health Needs Assessments

We specialize in conducting high quality community research and successfully integrating findings into community health improvement initiatives. Understanding traditional health concerns and the social determinants of health that affect your community is the first step in addressing needs. Holleran has been conducting community health needs assessments since 1992. Our approach is highly customized, with emphasis placed on collaboration with our client partners. Our team will work to define the process and customize our interview instruments to create the right mix of qualitative and quantitative research that meets your specific objectives.

Qualitative & Quantitative Research

Community Engagement Needs Assessments combine data from secondary sources (CMMS county reports, U.S. Census, hospital health records, Healthy People 2030, state and local department of health statistics, CDC behavioral risk factors and benchmarks, the Neilson Company information, etc.) with primary data collected from key community informants, senior surveys, focus groups and community forums. More often than not, the assessment process involves a coalition of stakeholders who guide the process and implement a plan of action leading to a more engaged community.

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