Data Collection
Research doesn’t start with a spreadsheet. It begins with personal interactions. Our data collection team creates real connections between people, gaining insights into their perceptions.
The best way to understand how someone feels is to talk to them. This is especially true when trying to measure engagement. The point at which data is collected is just as important as the analysis. For this reason, we don’t outsource our data collection efforts.
Our in-house data collection team specializes in talking to residents and family members just like yours, ensuring that you get valid and reliable results. Our associates have spent thousands of hours on the phone with older adults, cementing them as experts in engaging with seniors.
Curiosity is at the heart of what we do.
Thanks to our benchmark, our researchers have the ability to examine trends that others cannot. We regularly propose questions to our team, using our data to gain new understandings. Many times the results are expected; sometimes times they are not. But every question that we ask makes us more knowledgeable. We are proud to share the knowledge that we’ve gained, because we know the value and power these findings have to create a better, brighter future where successful again and cultures of engagement are valued.