ETHOS (noun):

“The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.”

“Culture” is a word often used to describe the feeling or vibe of an organization.

It’s that certain “je ne sais quoi” that you get when you feel at home with a group of likeminded people. That feeling of belonging can be observed as your ability to acquire, process, and utilize information in a way that your co-workers, and the organization as a whole, agree with and value. By evaluating the way an organization handles information, we can create a road map for culture change.

“Culture guides discretionary behavior and it picks up where the employee handbook leaves off. Culture tells us how to respond to an unprecedented service request. It tells us whether to risk telling our bosses about our new ideas, and whether to surface or hide problems. Employees make hundreds of decisions on their own everyday, and culture is our guide. Culture tells us what to do when the CEO isn’t in the room, which is of course most of the time.”

Frances Frei and Anne Morriss, Co-authors of Uncommon Service: How to Win by Putting Customers at the Core of Your Business

Introducing ETHOS


ETHOS is a comprehensive assessment of the culture of your organization.

Are you “walking the talk” of your mission, vision, and values?

Leaders may craft the mission, vision, and values, but it is up to the entire team to deliver on the promise of those ideas each day. Through interactions with the team, outside observers develop perceptions about the organization, creating its reputation in the wider community.

Holleran has long been the recognized expert in engagement and satisfaction research for retirement and senior living communities. Now, we’ve taken that knowledge and developed a holistic tool that looks directly at the cultural DNA of your business. Through focus groups, interviews, surveys and more, our team of consultants discover how your organization is perceived by stakeholders and the general public. Then, we use our findings to partner with you to build a culture that resonates with your residents, board members, employees, and the greater community.

Are you ready to transform your culture?

We’d love to discuss how ETHOS can be the change catalyst that you’ve been looking for.

Are you ready to learn more? It’s easy to get the process started.

Just complete the form, or give us a call at 800-941-2168 and let us know that you’re interested in ETHOS.