New research preliminarily shows a significant increase in would recommend scores based on engagement level.

Wrightsville, PA. – July 31, 2019. Holleran, the nation’s leader in researching engagement and satisfaction within senior living organizations, has revealed some trending analyses from its recently established Assisted Living Engagement benchmark.

“As we analyze and interpret the data, we’re finally able to communicate the importance of measuring engagement in a population that requires higher levels of care,” says Katelyn McCauley, Research Analyst with Holleran. “The feedback obtained from residents and their family members illustrates just how important these findings can be for a community.”

Assisted Living residents and family members are nearly 15% more likely to recommend their community to another friend or relative if they are feeling engaged. This is almost twice as high as Independent Living residents. “Measuring engagement at these communities can be greatly beneficial for organizations who are trying to understand how well they’re meeting the needs of its residents, ensuring they’re creating an environment where residents can successfully age and family members feel confident in the care their loved ones are receiving,” explains Seth Anthony, Director of Sales, Marketing, and Business Development with Holleran. “An increase in willingness to recommend translates into increased occupancy and an increase in connection among residents on campus,” believes Anthony.

Holleran’s proprietary benchmarks include the opinions and views of more than 200,000 residents, employees, and other stakeholders of senior living organizations, all collected within the last two years. By analyzing this data, Holleran’s researchers are able to find correlations that both reinforce commonly held beliefs and shatter preconceived notions about living in a retirement community.

You can learn more about the new Assisted Living Engagement survey tool and benchmark by visiting the website.